CDP
About Product
Customer Data Platform Project
“A CDP is a software that unifies a company’s customer data from marketing and other channels to enable customer modeling and optimize the timing and targeting of messages and offers”. Gartner
My Roles
01
I product-managed this project by validating the ideas and aligning and collaborating with stakeholders.
02
I worked on the prototypes and managed the development with engineers and scientists for the creation of the MVP.
03
I worked with the team to launch the product to beta testers and, eventually, launched it on the market.
04
I devised a strategy for user or business adoption, among many other things.